Austin J40 Continuation exterior

Austin J40 Continuation is a unique new design from Savile Row

Austin J40 Continuation is a unique new design from Savile Row

Austin Pedal Cars and Savile Row clothmaker Holland & Sherry have teamed up to launch the J40 Continuation, a modern take on the classic J40 now fitted out with a bespoke interior courtesy of the London tailors.

The model has been built for the 2024 Concours on Savile Row event, which celebrates bespoke tailoring, crafts, and cars. This Austin J40 Continuation wears a lick of turquoise paint over the hand-formed aluminium body, trimmed with chromed aluminium hub caps.

Inside there’s a lightweight pedal system, a rack and pinion steering system with a three-spoke, wood rim Moto-Lita steering wheel, in front of a full instrument panel. For journeys big or small, there’s storage available with an opening boot and further details including an opening bonnet with rocker cover and spark plugs. There’s even working headlights.

Holland & Sherry cloth covers the individually designed interior, with a tailored seat and handbrake gaiter to match. You can even get a matching leather satchel and tool-roll, as part of a set of unique accessories.

This design is built, as the originals were, to be used as a childrens’ toy, but Austin Pedal Cars suggest this J40 is a fine addition to a private collection or even as a piece of interior art – how’s that for a centrepiece in your living room?

We understand that every vehicle is unique, which is why our Agreed Valuation policies take the true value of your classic car into account.

The collaboration between Austin Pedal Cars and Holland & Sherry marks the launch of a design programme for the Austin J40 Continuation taking place from 22nd-23rd May, where prospective owners can order a new J40 built to their own specification. 

Mark Burnett, Managing Director of Austin Pedal Cars, said “To collaborate with a bespoke Savile Row brand like Holland & Sherry is a real honour for Austin Pedal Cars. The wonderful J40 Continuation we have created combines the best in British style and design. We look forward to showing the car at the Concours on Savile Row event this week.”

These little pedal cars have become synonymous with the Goodwood Revival thanks to their regular appearance in the ever-popular Settrington Cup. We wonder if any of these new Continuation models will make it onto the grid in the future.

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